Binghamton University Yung Gravy Concert
Event Marketing | Media Management
The Binghamton University Fall Concert featured Yung Gravy with opener Sophie Cates. Yung Gravy, known for his retro style and for sampling songs from the 1970s-80s, I wanted to implement various graphic elements that were used throughout that time period such as color, shape, and fonts. Additionally, while creating advertising materials for the event, I managed the social media platform for the Student Association Programming Board, in which I posted promotional materials for the event to increase student morale and participation.
Promotional Materials
Along with creating the advertisement for the event, I was also responsible for creating promotional content for our social media page. This included teasers, event FAQs and Q&As, and frequent posting about the concert and the artist on our Instagram story. The teaser to the right was produced and animated using Adobe After Effects and Premier Pro.