Campus Teez - Brand Management Project
Brand Marketing | Logo Design | Apparel Design | Coursework
Campus Teez is an imaginary business in which my Brand Marketing Class groupmates and I were required to create the branding, marketing elements, and business plan for this company. Throughout this semester-long project, each group was given the same company name and foundation, but it was our group's decision on how we wanted to represent our version of this brand and how to operate as a company. We decided Campus Teez was going to be a sustainable company that was committed to providing students with nostalgic and sentimental apparel through our vintage designs. My contribution to this project included a moodboard, logo design, and presentation design, as well as collectively building our brand personality and purpose with my group mates. My favorite part of this project was building a moodboard for our brand as I felt like it was a necessary step in creating visual consistency and understanding of what our brand represented. It was not only important to create this moodboard to give my group members a visual representation of our brand but also to show our audience who we were when presenting our take on Campus Teez.
Campus Teez Moodboard Preview
Campus Teez Logo Design & Process
Logo Drafts
Campus Teez Presentation Slide Samples
Other Elements
The backstory of our case study (written by our professor) was that we created our first design for a Gunna concert the previous year. According to the study, our business took off after students wanted to get their hand on our designs. To go the extra mile, I created a vintage bootleg Gunna t-shirt to showcase the design that started it all. The purpose for creating this t-shirt was not only to show our audience the style of our brand and t-shirts, but to build a solid and credible foundation upon introducing our take on Campus Teez.