Girl Scout Cookie Box Redesign

Personal Project | Rebranding | Packaging Design

I’ve found a new hyper fixation—baking Girl Scout cookies from scratch. Through my simultaneous journeys of finding products that could use a little rebranding and looking for countless cookie recipes, I had an idea—Rebrand the Girl Scout cookie boxes. The classic Girl Scout cookie boxes have had the same general design for at least the past two decades. The cookies inside the boxes are so iconic that they deserve packaging that reflects their status. I envision fresh, vibrant designs that capture the spirit of the Girl Scouts while appealing to modern consumers. This rebranding could make these beloved cookies even more irresistible and create a renewed connection with the brand for both new and long-time fans.