Local Hound Web Design
Web Design
For Local Hound, a Buffalo-based dog treat company passionate about locally sourced, high-quality ingredients, I created a website that captures the brand’s commitment to both quality and community connection. Utilizing the brand’s existing color palette, typography, and playful imagery, I designed a site that feels inviting, friendly, and trustworthy — just like Local Hound itself.
Through this web design approach, Local Hound’s core values of trustworthiness, quality, and community come to life, creating an online presence that resonates with local-minded pet owners and those passionate about quality ingredients for their furry friends.
Visual Storytelling
The design of Local Hound’s website emphasizes visual storytelling, with images of dogs enjoying the treats and bold, accessible layouts that draw users’ attention to Local Hound’s ingredient transparency. To highlight the values of locality and quality, I included sections that detail each ingredient and its source, using warm tones and natural textures to evoke a sense of freshness and wholesomeness. Interactive elements, such as rollover effects and clickable icons, make navigation intuitive while keeping users engaged as they explore the Local Hound journey.
SEO & Website Functionality
This structure of the Local Hound website supports the brand’s mission by making it easy for customers to access information on responsibly sourced, natural pet food. To improve search engine visibility, I incorporated SEO-optimized language that reflects the brand’s local roots and ingredient quality. Keywords like “Buffalo-based dog treats” and “locally sourced dog food” are woven into product pages and headers to attract searches for healthy pet options.
Additionally, I used descriptive, keyword-rich file names (e.g., “Local-Hound-Buffalo-Dog-Treats.jpg”) to boost image SEO, and created an FAQ page addressing common questions, like “Where are Local Hound’s ingredients sourced?” This approach supports accessibility, improves user engagement, and enhances Local Hound’s relevance in search engine rankings, helping customers easily find and connect with the brand’s values.
Design Process
In designing the website for Local Hound, I collaborated closely with the client to ensure every element reflected the brand’s authenticity, mission, and values. Our goal was to create an online experience that resonated with pet owners who prioritize quality and locally sourced ingredients. Through in-depth discussions, I gained insights into Local Hound’s vision, which guided design decisions—from using warm, approachable colors to incorporating informative content about ingredient sourcing. This collaborative approach allowed us to capture the brand’s genuine commitment to quality and its local community, creating a site that not only informs but also connects with the values of Local Hound’s audience.
